Lifelike Shad Fishing Lure with Flicker Action

The Berkley Flicker Shad 7 Fishing Lure delivers premium performance designed for anglers who demand reliability and results. This hard bait features top-quality construction, a lifelike shad profile, and vibrant finishes to attract fish with realistic action. Each lure is tank tested to ensure optimal flickering movement, increasing your chances of catching even the most cautious fish.

• High-quality hard bait crafted for long-lasting durability
• Precision-engineered shad design with realistic colors
• Equipped with razor-sharp Fu-Shon hooks for superior hooking power
• Ideal for freshwater fishing in lakes, rivers, and reservoirs
• Dives to depths of 3.5-4 meters for effective targeting of trophy species
• Includes built-in rattles to enhance visibility and sound attraction
• Trusted choice among experienced anglers and beginners alike

Bring confidence to every cast with a lure that delivers consistent performance and proven results. The Berkley Flicker Shad 7 is designed not just to attract fish, but to land them, trip after trip.